Track Product Mentions Across Google News

Want to know every time your product—or a competitor’s—is mentioned in the news? With RSS.app, you can create a filtered Google News RSS feed that shows only the stories you care about.

Here’s how to monitor product mentions in real time, without digging through dozens of irrelevant headlines.

Step 1: Generate a Google News RSS Feed

1. Search for your product name in Google News and copy the URL. 

2. Paste the URL into the Google News RSS Generator.

3. Click Generate, then Save to My Feeds.

You now have a feed that pulls in every new article Google News surfaces for your product.

Step 2: Filter the Feed for Specific Mentions

1. Open the Filters tab in your feed. 

2. Auto-hide news stories older than a specific number of hours or days. 

3. Use the Whitelist and Keyword filters to include or exclude posts containing certain terms. 

For example: 

• Whitelist keywords like "launch", "review", "price", to include only posts featuring that keyword.
• Blacklist terms like "recall" to automatically exclude posts containing that term from your feed.

Now your feed only includes the most relevant stories, so you don’t waste time skimming.

Step 3: Set Up Alerts or Embed the Feed

Once filtered, you can:

• Send alerts to Slack, Discord, Telegram, or Email
• Embed the feed on your internal dashboard or website using a widget
• Export the feed to Zapier or Make to power automated workflows
• Monitor competitors by repeating the process for their products

Why This Is Useful

• Stay ahead of PR cycles and media trends
• Track public sentiment and visibility around launches
• Keep stakeholders or teams informed without manual monitoring
• React faster to new opportunities or crises

Try It Now

Create your filtered Google News RSS feed in minutes at RSS.app and start tracking product mentions without the noise.